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Privacy Policy

Website Privacy Policy

 

Effective Date

June 1, 2026

Introduction
IncumbentFI Inc. (“IncumbentFI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit www.incumbentfi.com (the “Website”). This Privacy Policy applies only to the Website and not to services provided through financial institutions, partners, or customer environments utilizing IncumbentFI technology solutions.

1. What is Personal Information
For the purposes of this Privacy Policy, personal information is any information about an identifiable individual, other than an individual’s business contact information when collected, used or disclosed for the purposes of enabling the individual to be contacted in relation to their business responsibilities.

2. Information We Collect

IncumbentFI collects limited personal information through the Website, including information voluntarily submitted through contact or inquiry forms, such as your name, email address, and message content.

 

Our website provider, Wix, may also automatically process limited technical information necessary for website functionality, security, and operational purposes, including IP address, browser type, pages visited, and timestamps.

The Website utilizes a cookie consent banner allowing visitors to manage their tracking preferences. Essential cookies and similar technologies provided through the Wix platform are deployed automatically to support core website functionality, security, accessibility, and operational performance.

3. Notice at Collection
We collect personal information directly from you when you voluntarily submit information through our website forms and indirectly through limited technical processing required for website operations.

The categories of personal information collected, the purposes for collection, and retention criteria are described throughout this Privacy Policy.

IncumbentFI does not sell personal information and does not share personal information for cross-context behavioral advertising.

4. How We Use Information
IncumbentFI uses personal information to respond to inquiries, communicate with prospective business partners or customers, maintain Website security and functionality, and comply with legal and regulatory requirements.

5. Categories of Personal Information Collected

The following table summarizes the categories of personal information that may be collected through the Website, the purposes for collection, retention criteria, and whether the information is sold or shared.

 

 

 

 

 

 

 

 

 

 

 

 

6. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including security, legal compliance, dispute resolution, operational needs, and enforcement obligations.

7. Security

IncumbentFI will endeavour to maintain physical, technical and procedural safeguards that are appropriate to the sensitivity of the Personal Information in question. These safeguards are designed to prevent your personal information from loss and unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction.

 

8. Third-Party Links

IncumbentFI is not responsible for third-party website privacy practices.

 

9. California Privacy Rights
California residents may have rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), including the right to:

  • Know what personal information is collected

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Request information regarding disclosures of personal information

  • Receive equal service and pricing regardless of privacy-rights requests

IncumbentFI does not sell or share personal information for cross-context behavioural advertising.

To submit a privacy-related request, please contact:

10. Sensitive Personal Information
IncumbentFI does not intentionally collect or use sensitive personal information through the Website except as voluntarily submitted by visitors in communications or inquiry forms.

IncumbentFI does not use or disclose sensitive personal information for purposes other than those permitted by applicable law.

11. Children's Privacy
The Website is not directed to individuals under the age of 16.

 

12. International Visitors
The Website may be accessed by visitors outside the United States, including the European Union and United Kingdom. Personal information submitted through the Website may be processed in the United States or other jurisdictions where our service providers operate.

Where applicable, individuals may have certain privacy rights under local laws, including rights to access, correct, or delete their personal information. Privacy-related requests may be submitted to legal@incumbentfi.com.

13. Accessibility Commitment
IncumbentFI is committed to providing an accessible and inclusive digital experience for all users. We are actively working to improve the accessibility and usability of our website, consistent with applicable accessibility standards. For additional information, please refer to our Accessibility Statement or contact us at:
Email: info@incumbentfi.com.
Phone: 800-316-2587

14. Changes to This Policy
IncumbentFI may update this Privacy Policy periodically to reflect changes in legal requirements, regulatory obligations, technologies, or business practices. Any revised version will be posted on the Website with an updated effective date.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Email: legal@incumbentfi.com.

Category
Examples
Business Purpose
Retention Criteria
Sold or Shared
Identifiers
Name, email, company, phone number, IP address
Respond to inquiries, communications, analytics, and security
As reasonably necessary for business and legal purposes
Not sold or shared for cross-context behavioral advertising
Internet Activity
Browser type, pages viewed, timestamps, device information
Native Wix platform operational metrics, website performance enhancement, and cybersecurity monitoring
Based on operational and safety requirements
Processed through Wix platform services
Business Information
Inquiry details, communications, partnership interests
Responding to requests and evaluating opportunities
Based on relationships and legal requirements
Not sold or shared
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IncumbentFI (IFI) has developed a cloud-native Debit Modernization Platform that empowers community banks and credit unions to seamlessly enable multi-account funding to their existing debit card portfolios, leveraging the institution's existing financial services providers.

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© 2026 IncumbentFi       All Rights Reserved
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